Speaker
Description
Purpose. This study aimed to clarify how individual entrepreneurial orientation and pro-social behavior drive social entrepreneurial intention. Individual entrepreneurial orientation comprises three dimensions: innovativeness, risk-taking, and proactiveness.
Design/method. This study employed a cross-sectional design and utilized a questionnaire as the research instrument. Data were collected from undergraduate students who had initiated business projects and were also categorized as Gen Z. The data were then analyzed using partial least squares structural equation modeling (PLS-SEM), which was employed to test both the outer and inner models.
Findings. Testing of the outer model showed that it had achieved validity and reliability. Regarding the inner model, the results showed that innovativeness influenced pro-social behavior and drove social entrepreneurial intention. However, risk-taking and proactiveness did not affect both pro-social behavior and social entrepreneurial intention. Social entrepreneurial passion influenced pro-social behavior but did not drive social entrepreneurial intention.
Implications. This research provides theoretical implications for extending the literature regarding the theory of planned behavior in the context of social entrepreneurship. This research also has practical implications for educators and policymakers.
