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Description
This research focuses on the dissemination of applied literacy information carried out by the Archives and Library Service of the City of Jogjakarta through various mass media. Indonesia is a country with the third-lowest literacy level, but even so, the city of Yogyakarta has a Reading Interest Level (TGM) of 78.47%. The purpose of this research is to analyze the mass media used by the Jogja Archives Library Service in informing applied literacy programs. The method employed is qualitative, utilizing data collection techniques that include in-depth interviews and literature reviews. The data analysis technique uses source triangulation. The theory used in this study is the Media Literacy Theory, as developed by W. James Potter. The results of the study show that the high level of reading interest of the people of Jogjakarta is due to strong cultural factors, the consistency of the Jogja library and archives service in carrying out various programs, solid partnerships, and the use of mass media. The mass media used for the dissemination of information include Instagram, TikTok, Websites, Facebook, X, YouTube, and electronic media.
